Running is a matter of feeling. And so is consulting. "Laufgefühl" stands for both: high-quality running shoes, clever diagnostics, honest advice. When Jan Ingenfeld took over the business, it was clear: it needs a brand that runs along.
What emerged is more than a logo. It's a visual system that combines dynamics and attitude. A sign that runs. The pictorial mark picks up speed, takes up the movement of the track – and creates a visual feeling that stays. Clear, sporty, with recognition on the running track and in the store.
The new identity works everywhere: on shoeboxes, socks, training plans, invoices, packaging and of course digitally. What counts: Laufgefühl doesn't just look good – it feels like it too.
Runs. And looks like it too.
With "Laufgefühl" we have created a brand that makes movement visible. In a joint process with the new owner, the brand strategy was sharpened – aimed at a target group that understands running not just as a hobby but as part of a healthy lifestyle.
The result: a flexible appearance with a strong pictorial mark, clear typo and a look that works on all formats – from POS to presentation.
