Branding Workshop Guide: How to lay the foundation for your B2B growth

More than just Post-its: The value of a strategic workshop

In the rush of operative business, long-term brand strategy often gets lost. A branding workshop is the conscious interruption to sharpen the foundation. Especially for B2B SMEs, this process is the lever for clear differentiation. It's not about painting "pretty pictures," but about exposing your company's DNA.

The method: How we work

We use a combination of proven frameworks and creative intuition. Our workshops are based on elements of Design Thinking and the Brand Sprint methodology. The goal is to come to resilient results in a short time instead of lingering in theory circles for months.

The agenda: What happens specifically?

A typical 2-day workshop at SCHAU & HORCH is intensive and result-oriented:

• Day 1: Inside view. We dig deep for the purpose: Why do you exist? What are your non-negotiable values? We define your vision for the next 10 years.
• Day 2: Outside view. Who is the target group really? (Psychographic, not just demographic). How does the competition look like? Where is the gap that only you can fill? We work out your positioning and the "Brand Voice".

Preparation: How to get the maximum out of it

A workshop is only as good as its input. We recommend to our customers:

1. The right people at the table: Not just marketing, but also management and key players from sales or product management.
2. Openness to change: Be ready to cut off old ties if they no longer fit your vision.
3. Radical honesty: We are not a "safe space" for egos, but a place for the truth about your brand.

In-house throughout Germany or Interactive Remote?

We believe in the power of personal exchange. That's why we come directly to your company for our workshops – whether to Hamburg, Berlin, Munich, or the more rural regions. For teams spread across multiple locations, we use professional online whiteboards (Miro), which enable equally intensive cooperation.

The ROI: Why the investment is worth it

A branding workshop saves hundreds of hours of unnecessary correction loops. Once the foundation is in place, every internal and external designer, copywriter, or marketer knows exactly what to do. No more discussions about "questions of taste" – every decision is checked against the strategy developed in the workshop. The result: shorter sales cycles and a brand that radiates trust and makes employees proud.