Insights & Perspectives

Substance over
Trends.

We write about what lasts. Brands that resonate and strategies that actually work. Direct, honest, and zero bullshit.

January 07, 2026•Branding

Can your brand withstand the current times?

The branding check for future-proof companies.

December 15, 2025•Strategy

Branding vs Marketing

Why volume without substance fades away.

November 25, 2025•AI & Future

Why a strong brand ensures your survival in the age of AI

Authenticity as the ultimate competitive advantage.

January 12, 2026•Strategy

Rebranding Checklist: When is the right time?

Avoid loss of image, promote growth.

January 15, 2026•Consulting

What does brand development cost? A transparent guide for SMEs

Investment instead of exploitation.

January 20, 2026•Strategy

Brand Architecture Models: From House of Brands to Branded House

Order in the brand portfolio.

January 25, 2026•Psychology

Brand Archetypes: What character does your brand have?

Psychology in branding.

January 30, 2026•Workshops

Branding Workshop Guide: How to lay the foundation for your B2B growth

Method beats intuition.

January 18, 2026•Web Design

What does a website cost? The honest price guide 2026

Transparent prices instead of nasty surprises.