Transparency in the Branding Jungle

"What does a logo cost?" is often the first question we are asked. But a logo without a strategy is like an expensive suit for someone who doesn't know where they're going. The right question is: "What does it cost us if we don't engage in clear brand development?" Standstill and arbitrariness always end up costing more than professional positioning.

Factors that determine the price of a branding project

The costs for professional branding vary greatly as they are tailored to individual needs. Here are the main drivers:

Strategic depth: A mere design refresh is cheaper than a deep process including positioning workshops, target group audits, and competitive analyses.
Scope of brand assets: Do you "only" need a brand manual? Or a complete corporate identity including website, business equipment, social media templates, and employer branding campaigns? Our corporate design service covers the entire spectrum.
Complexity & Rollout: An owner-managed SME decides faster than a corporation with multiple stakeholders. The more coordination rounds and hierarchies, the higher the effort.

Investment Levels: What do you get for your budget?

Level	Budget Range	Scope of Services
Basic / Startup	€5,000 – €10,000	Core design, logo, colors, fonts, simple brand card. Focus on fast market entry.
Strategic SME	€15,000 – €35,000	Complete brand development: workshops, positioning, messaging, extensive corporate design, web design concept.
Premium / Corporate	€40,000+	Holistic support across all touchpoints, brand architecture for multiple sub-brands, employer branding, complex implementation.

Why branding is an investment, not an expense

View branding like building your foundation. Strong branding:

Lowers your marketing costs: Because your messages resonate immediately and you have to make less "noise" to be heard.
Increases your pricing power: Strong brands are not compared by price. Customers pay for trust and status.
Attracts better employees: In times of skilled labor shortages, your employer brand is your most important recruiting tool.

Let's clarify in a free initial consultation which level makes sense for your current phase.

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What does brand development cost? A transparent guide for SMEs

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