Fritzbrauser stands for real people, honest routes and a good portion of dirt under the tires. To make this not only tangible but also visible, we developed a branding that works – on- and off-road.

The logo is edgy, independent and direct – just like the community behind it. The visual language is clear, robust and without frills. From jerseys to water bottles, from the facade to the Insta post, the brand remains recognizable, credible and grounded.